Bubble Beauty TikTok Content Creation

24 Jan

( THE SCOPE )

Content Creation

( THE CHALLENGE )

Bubble Beauty is a youth-focused skincare brand designed to help teen skin at affordable prices. As a Gen Z focused brand, TikTok was at the forefront of the brand’s strategy.

Ahead of the Walmart launch, the Bubble team needed help to raise awareness of the brand and the products in a strategic and TikTok-native way.

( THE ANSWER )

Working weekly to ensure reactivity, we created a series of on-trend, and on-brand TiKToks aligned with the existing brand strategy. With a focus on adding value to the consumer, either through entertainment or education, the TikToks we created felt native to the app, factors that helped them go viral and increase brand awareness.