We all dream of our brand going viral on TikTok, but how do we actually achieve this? As a TikTok strategist, social media manager and content marketer I spend a *lot* of time studying what does and doesn’t work, and what tricks and tips brands are using to go viral on TikTok.

On Discord, follower counts are non-existent, and there’s no algorithm dictating who or what you engage with. The focus is solely on community and connecting with people with shared interests and experiences. For Gen Z that have grown up on the internet during the social media age, it’s a breath of fresh air.